Poultrykeeper is a hobby site, that was started by Tim Daniels and a few enthusiasts with no web page design experience and very little idea about how to go about getting even a basic page together… It was a desire to share some information with the ever expanding poultry keeping community about what we had learned ourselves over the years that spurred things along. After a massive learning curve with web design the initial, (rather basic) poultrykeeper website was born on Thursday 2nd October 2008. By the end of 2011, we had over 500 articles about keeping poultry and had invested heavily into the hobby, buying camera studio equipment to photograph birds, software, servers, and more.
We decided to re-design the site to improve its visibility to the search engines. This was launched in May 2012 and incorporated a content delivery network from Amazon so that images were served quickly from the nearest location to our visitors. Categories were also re-organised and a new search function was implemented to make it easier to find information on the site. Most of the time spent re-designing the site was in improving the information within our articles and the presentation of these to make it some of the best available on the internet. Since our 'hobby' was costing more and more, we also decided we needed advertising to help cover the site running costs and future development.
The poultrykeeper website's goal is to become the best resource of information for poultry keepers in the U.K. and maybe even on the World Wide Web. Poultry - is - (according to the dictionary definition), not just chickens but domesticated fowl collectively, especially those valued for their meat and eggs - so it includes turkeys, ducks, geese, quail and guinea fowl as well.
To be frank, we are quite fussy about our advertisers. We only accept poultry related companies who we feel have a good reputation and as you will see, we do not accept moving images in banners (although the Google Ads do serve the odd one). We normally only accept businesses based in the United Kingdom since this is where most of our traffic comes from. If your company is looking to advertise your products or services and you feel it would fit in with what we want, here's what you can do:
Free Advertising: Send us a press release or news article for our Poultry News page. If it is interesting, we will use it. This page gets fed out via RSS feed to a number of other poultry sites so gets a reasonable readership.
Banner Advertising: We have divided banners into sections. The menu at the top shows these, for example '01 Keeping Chickens' is a different section to '02 Keeping Ducks'. We try to place your banner in the most appropriate section for your products which provides our visitors with the most relevant products and ultimately you, with 'clicks' through to your website, will have a better quality of visitor who are more interested in your products and more likely to convert into a sale for you.
Our site is primarily aimed at UK poultry keepers. Each section has a different volume of traffic so to achieve a fair price, we don't have set rates site-wide, we have a rate which is multiplied by a factor according to the traffic and the size of the banner. So for example the Keeping Chickens section is high in traffic so the rate is multiplied by 1.0. The Keeping ducks section receives 3/4 of this traffic so the rate is multiplied by 0.75.